About the Program
Bridging the gap from theory to application, Kotter’s Change Certification Program helps you to create the conditions for success and supports your on-the-job efforts to lead and manage change. This multi-course program deepens your understanding of how to more effectively navigate through complexity, uncertainty, and volatility.
Beginning with the first course, the journey to Kotter Change Certification involves an in-depth exploration of the Science of Change, with an emphasis on each of the 8 Accelerators for Leading Change. You’ll get access to Kotter experts through virtual instructor-led sessions that bring to life rich stories and case studies, interactive activities and exercises, and a trove of practical resources to help you as you lead change. You will also gain access to the Kotter Community of change practitioners like yourself.
Core Content
The Kotter Change Certification Program is designed for those who are leading change and those who are guiding teams and organizations that are navigating change. This program is for you if you are looking to meet professional development goals, add change certification to your credentials, or simply be better equipped to lead through change.
* Kotter’s Change Certification may also qualify for professional or academic credits. Please check with your professional association or accrediting institution to verify eligibility.
The comprehensive, dynamic nature of the Kotter Change Certification Program will provide you with:
- Foundational knowledge and understanding of the Science of Change, including the neuroscience of change, the implications of the modern organizational structure, and Kotter’s proven framework for leading change
- Specific tactics and techniques to help you apply each of Kotter’s 8 Accelerators and 4 Change Principles to current and future change efforts
- Strategies for implementing change that you can put into practice immediately with your teams and organization
40 hours of total learning, delivered in 10 half-day virtual sessions.
Foundations of Change
Module 1: The Science of Change
Begin your journey by learning about the three elements of the Science of Change:
- Human nature, including human hardwiring and how the Survive and Thrive channels impact whether we embrace or resist change
- The design and limitations of the modern organization
- Proven strategies and principles for leading change
Module 2: Kotter's 4 Change Principles
Next, take a deep dive into Kotter’s Core Change Principles:
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Management + Leadership
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Head + Heart
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Have to + Want to
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Select Few + Diverse Many
Through interactive activities and practical exercises, you’ll learn how to apply these principles to create an environment where others are more engaged and open to change.
Module 3: Kotter's 8 Accelerators For Leading Change
Build on your understanding:
By learning how to apply the key success factors behind each of the 8 Accelerators to your own work, including the importance of articulating a Big Opportunity and:
- Creating a Sense of Urgency
- Building a Guiding Coalition
- Forming a Strategic Vision
- Enlisting a Volunteer Army
- Enabling Action by Removing Barriers
- Generating Short-Term Wins
- Sustaining Acceleration
- Instituting Change
Engaging Stakeholders to Spark a Movement
Module I. Igniting True Urgency
In this module, you will explore the difference between true urgency, false urgency, and complacency. You will decipher how to identify each, and will learn how to ignite true urgency using an understanding of various styles you can expect to encounter in your change efforts. You will also practice communicating for urgency using a series of tips and tactics for building and maintaining urgency throughout the course of any transformation.
Module 2. Building a Guiding Coalition
Selling your case
Module 1. Forming a Strategic Change Vision
While you can build authentic, true urgency around a Big Opportunity, people need to understand what the future should (or could) look like – in terms that are rational, practical, and actionable – to guide their contributions and efforts. In this module, you will learn the elements of an inspiring Change Vision and will practice crafting and applying an effective vision.
Module 2. Enlisting a Volunteer Army to Gain Buy-In
Essential Change Toolkit
Module 1. Recognize, Identify, and Understand Barriers to Change
Modules 2–4. Enable Action by Removing Barriers | Tools Workshop
- Stakeholder mapping
- Stakeholder engagement planning
- Change impact analysis
- Communications planning
Accelerating Results
Module 1. Elements of a Wins Strategy
Module 2. Activating a Winning Mindset
Module 3. The Practice of Winning
Achieving lasting change
Module 1. Sustaining Acceleration
Module 2. Instituting Change
